THE Sugarbird bird was born in 2007, somewhere over the rainbow...to this day, and beyond.

THE Sugarbird - House of Sugarbrands is a multibrand fashion concept that encompasses several brands, which was the creation of not one, but several brands, with separate but combinable style features. We have brands created by ourselves, as well as guest brands that change annually, which are always World licenses, such as Walt Disney Company, Warner Brothers, DC Comics, Fox Studios, Coca Cola label, Frida Kahlo, but we would also like to highlight one of our Hungarian license collaborations, the Zsolnay Porcelain Manufactory.

All collections are Sugarbird LAB's team designs, prints, and manufactures in Hungary. The special thing about brands is that they all contain the brand itself in some form. Sugarbird bird icon. Our collections are consistently characterized by strong graphic designs, sublimable material choices, bold colors, and striking combinations.

THE Sugarbird Attitude: More is More!

Our own brands:

Czukormadár Hungarian Heritage

THE Czukormadár brand processes elements and motifs of folk art works of exclusively Hungarian origin, which were reborn based on adaptations accepted by UNESCO and are currently part of the world heritage. The brand features heritage elements: the Matyó, Kalocsa Richelieu, Transylvanian Kalotaszeg and Kékfestő collections. These collections are created with the involvement of embroiderers, beaders and painters from the original environment, maintaining the importance of their work and the originality of the collection.

Queen and the Gang

The iconic Queen and the Gang collections combine basic style with graffiti and street cool. The choice of many international celebrities.

Vegan

The first collection of the newest brand from House of Sugarbrands is inspired by herbs and vegetables. Soon, the thematic Vegan Sugar brand will be expanding with a new trend.

Sugarbird Budapest

Its main direction and characteristic is that everything is about the iconic bird, the brand's logo.

Our current guest brands:

Frida Kahlo

"If I had to describe it in one word, Sugarbird brand, what would that be? Sugargoods, sugar goods!” – Jagasics brave Csonka Hedvig - the founder and owner of the brand.

We consider it important that We also draw attention to the problems affecting the fashion industry: It is estimated that there are around 168 million children aged 5-17 in the world today who are forced to work illegally and in ways that are harmful to their health, pushing them into a vicious circle of poverty that constantly reproduces itself. They are the victims of child labor. THE Sugarbird Since December 2020, it has been an official committed supporter of UNICEF Hungary.