The fashion show of the popular Hungarian fashion brand was full of surprises. The Budapest Central European Fashion Week took place on the first weekend of September, where the Sugarbird also presented its spring/summer collection for next year.
Those lucky enough to be there were able to see an exciting presentation full of surprises. Sugarbird SS24 collection at BCEFW show. The fashion company also presented four different sub-brands, which are Sugarbird X Zsolnay, the Sugarbird Budapest Monogram, the Sugarbird Queen and the Gang, as well as Sugarboy, which will debut next year, one of the pieces of which was worn by none other than Schobert Norbika on the catwalk, alongside Panka Gesztesi. The young beauty was at the show for the second time. Sugarbird runway model, as we saw Panka at the brand's presentation two years ago. The models also carried original Zsolnay porcelain with them, and to the great delight of the spectators, huge fresh hydrangeas also appeared on the runway. The concept of the entire collection this time was built around pastel colors, so SUGARBIRD The show was given the fancy name PASTEL WORLD. Jagasics v. Hedvig Csonka, Miss KK and Ádám Baranyi, the Sugarbird Its designers absolutely deserved the applause at the end of their presentation.
"In the first part of the show, Sugarbird X Zsolnay was presented, in which the pistachio color dominates. Classic Zsolnay porcelain vases, plates and cups provided our inspiration this time as well. It is particularly interesting that some parts of these objects were physically included in the pieces of the collection. The presentation was Sugarbird Budapest continued with our Monogram sub-brand, where the iconic Sugarbird a little bird came to life amidst a pastel rainbow and light blue clouds. In the finale, we deliberately used the iconic pastel-colored coats of Queen and the Gang, keeping with our concept from two years ago, when the black versions closed the show. We also unveiled one of our big surprises, our Sugarboy brand, which will also officially arrive next spring. Sugarbird into his life.” – said Jagasics v. Hedvig Csonka to Sugarbird founder and owner.
The brand will therefore start the year with several big launches. However, there is good news for those who are waiting on their hands and knees for the Sugarbird X Zsolnay SS24 pieces, that a so-called pre-collection will be released this Christmas, which will be perfectly mixable with the styles just presented. Part of the exciting story is that a limited edition Zsolnay X Sugarbird The collection is accompanied by a porcelain set and a porcelain accessory collection. The preparation for the Budapest Central European Fashion Week show was accompanied by a special video series. Sugarbird team, whose episodes are worth watching on the brand's Tiktok page.
