THE Sugarbird announced that one of the world's most beloved couples, Bugs Bunny and Lola Bunny will be the main character in the Hungarian brand's autumn series this year, marking Warner Bros.' 100th anniversary. anniversary. This is not the first time that Bugs Bunny and Lola Bunny have appeared in the in the brand's collection, following an incredibly successful campaign launched in 2015. Luckily, we can now see these iconic characters return to the Sugarbird into your life with another bold and unique design.

“I am very proud to be working with Warner Bros. Discovery Global Consumer Products again. The Sugarbird has always been a pioneer in unique collaborations and it has always suited the brand well to have world-famous characters as its faces. This time we designed pieces inspired by Bugs Bunny and Lola Bunny again and were excited to see our ideas come to life. The pink and black range includes comfortable jogger sets, oversize and slimmer pieces, but the iconic signature styles are also welcome in the collection. Every woman will find a piece that suits her style. Welcome back, Bugs Bunny and Lola Bunny!” said Hedvig Jagasics, the Sugarbird founder and owner.

For its first 100 years, Warner Bros. has been the home of bold, impactful storytelling, always with the goal of entertaining, informing and inspiring. As we celebrate our centennial in 2023, we are proud to continue that tradition and the mission of our founders: CELEBRATE ALL STORY. The Sugarbird with its new collection, which will be available in stores and online from the end of August ( www.sugarbird.com ), we join
for the celebration.


About Warner Bros. Discovery Global Consumer Products:
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery Global Brands, Franchises and Experiences, extends the company’s portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP works with best-in-class licensees worldwide to create award-winning gaming, fashion, home and publishing programs inspired by the biggest franchises from Warner Bros. film, television, animation and gaming studios, HBO, Discovery, Cartoon Network. Through innovative global licensing and merchandising programs, retail initiatives and promotional partnerships, WBDGCP is one of the world’s leading licensing and retail merchandising organizations. LOONEY TUNES and all related characters and elements © & amp; ™ Warner Bros. Entertainment Inc. (s23)