Dignity for the profession – equal opportunities for children worldwide!
Sugarbird for UNICEF Hungary – for the elimination of child labor
At Sugarbird, we are proud of our profession. We believe that fashion is a way of self-expression for all of us, a way to communicate with the world. As prominent representatives of the profession, it is extremely important for us to take on social responsibility, which also draws attention to the problems affecting our profession: millions of children worldwide are victims of an exploitative and illegal practice that not only deprives them of the carefree childhood and the opportunity to learn, which is essential for proper development, but is also seriously illegal. This is child labor. We believe that the undignified practice of child labor is not only morally unacceptable, but also undermines the credibility of the fashion profession. It is estimated that there are approximately 168 million children aged 5-17 in the world today, who are forced to work illegally and in ways that are harmful to their health, pushing them into a vicious circle of poverty that constantly reproduces itself. They are victims of child labor.
We believe that neither the fashion industry nor fashion lovers can cooperate with nor turn a blind eye to the discrimination and exploitation of vulnerable children!
Our company would like to draw attention to the phenomenon of child labor, which also affects the fashion industry, starting in 2020. We do this not only with words, but also with actions: starting in December 2020, we pledge to support UNICEF Hungary and the world organization's fight to eliminate child labor, thereby paying tribute to the future and our profession. We believe that help cannot be limited, which is why our support is not for a certain period of time, but is a permanent mission.
Let's support and not deprive children! Unworthy of children, unworthy of the profession!
Every child in the world has the right to protection from violence and exploitation. Child labor can be prevented and stopped!
