Family, Love, Tradition, Hungary - A collection that is both fashion and Hungarian at the same time

Család, Szeretet, Hagyomány, Magyarország - Egy kollekció, ami egyszerre fashion és egyszerre magyar

We can now say with certainty that this year's 18th anniversary Sugarbird The brand's team managed to make Hungarian fashionable. The iconic Czukormadár collections have been worn by fashion lovers for many years, not only at home but also abroad. For Jagasics v. Csonka Hedvig, this has always been the number one mission and goal, for which she has done and continues to do a lot to this day. This time, she involved her husband's family in the campaign for her latest collection, thus creating a new Sugarbird Family portrait material, the story and the result of which we simply adore. The Czukormadár Fans can get ready, as one of the strongest collections of this year will soon be released.

Family, Love, Tradition, Hungary.

A few words that certainly characterize the celebration of the founding of the state Czukormadár Richelieu 2024 collection. For details, contact Jagasics v. Csonka Hedviget, the Sugarbird We asked its founder and owner.

"Many of you have probably noticed that in recent years I have regularly brought personal stories and experiences to the Sugarbird into my life. This is absolutely conscious. I showed where I come from, but I have also told you several times about how, for example, my grandmother and father gave me a loan when I started my business. I grew up in Újkígyós, we have traveled there for many of our collections. Sugarbird with my team, either for inspiration or for campaign photography, I surprised my mother with a special campaign photoshoot for her 70th birthday in October 2023. The result was a family portrait, in a classic way, which has been used by many fashion houses, the most famous of which is probably Dolce. & Gabbana's collaboration with Madonna. I thought the balance would be right if I showed my husband's family in the photo. Sugarbird to his customers, because my father-in-law helped me in business at least as much as my own parents. I have a particularly good relationship with my mother-in-law, the whole family has always supported my business. Not to mention how much their values ​​and lifestyle inspire me in my everyday life and in my work.

It is always very exciting to see the Zalaegerszeg region and the area where they live. It is close to my heart. When my husband Márk first introduced me to his family, I remember they were holding a grape harvest on Henye Hill, which I still have many fond memories of. That is why I imagined that the Czukormadár The campaign material for our Richelieu 2024 collection will be produced there, among other things. The Jagasics family also has its own coat of arms. You will also encounter this coat of arms in the Sugarbird buyers soon anyway.

We are combining our Jagasics family portrait photography with the state foundation day celebration and bread baking. We included the entire family in the photo material, my husband's sister, her children, my mother-in-law, my father-in-law, and my husband, and Maja, my daughter, needs no introduction, as she has been the face of the company for quite some time. The photo will be available from August 19th. Czukormadár Richelieu 2024 collection. This is how we celebrate the founding of the state, heritage and the importance of family.

To the delight of many, we also brought back the iconic white dress to the collection, which is perhaps one of the most beautiful dresses ever. Sugarbird our piece. This style has practically traveled half the world, it was also one of the big favorites of the famous Australian influencer, Micah Gianneli. Now we are showing this dress a little in reverse, as we are not releasing a solid color version, but a printed version. I am proud to say that we have managed to bring Hungarian into fashion over the past 18 years. We love Heritage, we love Hungary.” – said Jagasics v. Hedvig Csonka.

The Jagasics family proudly stood in front of the cameras Czukormadár At the Richelieu 2024 collection campaign photoshoot.

"I had a great time at the photo shoot and I'm especially glad that it could take place on our ancient estate."I really like the collection itself and the fact that practically the whole family dressed up and was with us on this day. It was nice to see and follow along from the founding to the Sugarbird its journey and it was good to see that it developed dynamically from the very beginning. I am proud that it has been so successful Sugarbird and that they are planning collections like this latest one.” – said János Jagasics, father-in-law of Hedvig Jagasics v. Csonka.

THE Czukormadár Richelieu 2024 collection will be available on August 19th www.sugarbird.com on the webshop, but it is also worth keeping an eye on August 20th Sugarbird pages, as they are also preparing an extra surprise collection, which will also be a huge success.

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