A huge crowd was waiting for the store opening in Budapest: even the clothes were taken off the mannequins

Hatalmas tömeg várta a budapesti üzletnyitót: még a próbababákról is lekapkodták a ruhákat
A reception similar to that of world brands and an extraordinary crowd accompanied the opening of one of Budapest's most exclusive stores. An unusual collaboration was born between Sugarbird and the Gerbeaud Café. On October 16, one of the capital's most exclusive brand stores opened, as the popular fashion company found its newest store in the building of a pastry shop and café with a long history. The exciting collaboration is also crowned by a capsule collection, which was of course launched in the new brand store. Guests invited to the store opening also had the opportunity to take part in a salon presentation, where Hungarian celebrities and Sugarbird Models close to the brand presented the long-awaited collection.

THE Sugarbird has always been outstanding in terms of its collaborations, as we have seen many exciting capsule collections or licensing collaborations from them. This time, the latest big fashion hit was born together with the deservedly famous and long-standing Gerbeaud Café. On the one hand, they launched their joint collection, the announcement of which already aroused great interest, and on the other hand, one of the most impressive brand stores in the capital opened in the Gerbeaud House. The store is characterized by a unique milieu and furnishings, where there was even a huge pistachio body lotion avalanche. At the private event, the invitees could also watch a salon presentation on October 16. Among the models, such exciting names appeared as Panka Gesztesi, Timi Gelencsér, Szabina Tápai, Lara Schobert, Milla Rea, Réka Nagy, Adél Jordán, Ági Aipli, or the face of the brand Maja Jagasics. However, the show was clearly won by Gelencsér Timi's dog, Füge. The opening was surrounded by a true French feeling, which Jagasics v. Csonka Hedvig Sugarbird founder and owner, and Anna Niszkács, managing director and owner of the Gerbeaud group of companies, officially opened.
"It's practically two-way." Sugarbird X Gerbeaud collaboration. One of the main lines is our newest store, as it is no longer a secret that one of the former ballrooms of the imposing Gerbeaud House became the venue for the downtown Sugarbird Brand Store. Speaking of which, we also launched a joint capsule collection with the Gerbeaud team. It has long been our dream to make the coffee house patina motives and
decorative elements we move on to the clothes we designed. Many people might have thought that cakes would be featured on the pieces of the collection, but no. Specifically, the Gerbeaud We worked on the interior elements of the house with our designer-graphic designer Miss KK at the helm, to whom I would practically attribute the design of the collection, but this time I would like to highlight our entire design and graphic team, including Ádám Baranyi, Rebeka Blahó and
Kukli Katika. The so-called Titanic room of the Gerbeaud Café also joins the story, as we have furnished the venue with Kalotaszeg furniture, which has since become a permanent heritage exhibition. The aim of this is to incorporate our unusual motto, our mission of “bringing Hungarian into fashion” into this collaboration. We deliberately did not renew this furniture, it was practically a
The customer and guest who visits the store will have a nostalgic feeling and experience,” said Jagasics v. Csonka Hedvig.

THE Sugarbird X Gerbeaud collection now available online ( www.sugarbird.com ), and of course the latest Sugarbird in the store, which is hosted by the Gerbeaud Café. What will be the next step in this exciting collaboration? A joint cake?

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