The Italian way of life, stylish fashion and gastronomy are now intertwined in one exciting campaign. The Sugarbird the latest collection, the Dolce Vita invites fashion lovers on a true Mediterranean journey right in the heart of Budapest. The collection, conceived in collaboration with Trattoria Pomo D'oro, is a tribute to both Italian culture and Hungarian creativity.
The collaboration combines the iconic atmosphere of Trattoria Pomo D'oro and Sugarbird combines the feminine, characterful world of the brand. The campaign photos almost bring the sun-drenched Italian streets to life, while the pieces of the collection radiate a harmony of passion, elegance and playful patterns. This project is not just a fashion show, but a celebration of a sense of life – full of flavors, colors and stories of friendship.
There are few collaborations in the world of fashion that can combine style with gastronomy so naturally and honestly. The Sugarbird and the Trattoria Pomo D'oro Their joint campaign is exactly like that. The Dolce Vita collection is not just a series of clothes, but a carefully constructed, storytelling project in which every detail has meaning – from the choice of colors to the location of the photo shoot.
The concept is based on the Italian life affirmation, sweet life philosophy. This is the kind of approach that simultaneously celebrates the beauty of the moment, family togetherness, the richness of flavors and the small joys of life. Trattoria Pomo D'oro, located in the heart of Budapest, on Arany János Street, is not just a restaurant - for many, it is the Mediterranean way of life itself, which can be felt in every bite and every movement. The authentic atmosphere of the location was also captured in the campaign photos: as if the visitor had really fallen into a small Sicilian town.
At the photo shoot Jagasics v. Hedvig Csonka, the Sugarbird founder and owner, consciously involved people who are close to the brand – friends, family members, old colleagues. This intimacy and personality give the campaign its warmth and authenticity. The images feature Geppo Annoni, co-owner of Trattoria, who not only played a role as host but also as a style designer. His wife, Melinda, also modeled the collection, further enhancing the family atmosphere.
THE Dolce Vita The visual world of the collection draws from both Italian and Hungarian culture. The powerful, vibrant patterns of the Sugarbird recalling its previous folk line, while Italian fashion houses – especially Dolce & Gabbana – inspired elements also feature prominently. Lace, floral patterns, baroque motifs and a rich color palette all emphasize femininity, passion and character.
The gastronomic side of the collaboration cannot be neglected either. In the background of the campaign photos are the fragrant ovens of the Pomo D'oro pizza bar, the sweet wonders of the artisanal pastry shop, the special bottles lining the shelves of the wine bar. All this is not just a visual element, but a message: fashion and gastronomy share the same values - quality, tradition, creativity. Geppo Annoni's words sum up the essence of the project well: for both brands, preserving values and cultivating traditions is important, while being open to innovation and modern, fresh approaches.
Dolce Vita is therefore not simply a collection, but a bridge between past and present, Hungarian and Italian culture.
The campaign also included the well-known Sugarbird-no campaign faces: Sabina Tapai with sporty elegance, Margo Bodi with its characteristic style, the actress's charisma of Franciska Farkas and Lotti Hajdrik with their youthful energy, they all contributed to making the collection truly diverse and appealing to all women.
THE Dolce Vita pieces are now available at in online shop, and new surprises are constantly coming in. This collection is not just a summer fashion experience, but an invitation for anyone to experience the Mediterranean way of life – whether on a seaside promenade or in downtown Budapest, with a glass of wine and a plate of freshly made pasta.
Whoever wears these pieces is not just choosing a dress, but a mood, a philosophy of life. The Dolce Vita reminds us that the most beautiful moments in life are those lived with style, taste and good company. And in this Sugarbird His new collection is the perfect travel companion.
THE Sugarbird Tickets for the next fashion show are now available at Budapest Central European Fashion Weekfor here.
