Perhaps the biggest announcement yet was made by Sugarbird. Joining the ranks of prominent international fashion companies, the Hungarian brand is expanding its range with beauty products. It has been suspected for months that they are preparing something, but perhaps no one thought that the team led by Jagasics v. Csonka Hedvig would take a completely new direction. Exceptional developments are behind the products that will soon be available, and it has also been leaked that they are working together with the company that produces Rihanna's X Fenty collection, among others.

A face mask revolution has been born, which is why Sugarbird We will be grateful to the team. The Sugarbird Beauty Concept, which is a cosmetic is a brand group of the fashion company that includes products. They have carefully selected and developed new unique products, which they fell in love with during testing due to their scent, effect on the skin and purity. In the first phase of the launch, we will only find eye, mouth and face masks, but as we learned, many surprises and products are still waiting for every beauty fan in the Sugarbird from his team.

"Basically, the question on everyone's mind right now is why we came up with such a concept and why face masks."

On the one hand, the beauty line absolutely goes hand in hand with the world of fashion, as a good outfit is not enough to make someone feel beautiful and confident, and we, as a company, have been wanting to expand our product range for quite some time.

On the other hand, this beauty story is also close to my heart, especially the use of face masks.

As a company manager, I often experience stress, exhaustion, and fatigue, but I also like to relax, meet my friends, and go to events, when, as I like to say, LET'S DANCE! However, the question often arose in my mind! What happens the day after dancing? The day after, when my face needs the most rejuvenation? And the answer to this is a complex one. There will be a FACE MASK REVOLUTION! Face masks that "stack" together, hydrate, regenerate and fill with vitamins. They replace the missing water, energize and refresh with their ingredients. THE Sugarbird Face masks, among other things, are the best choice not only for "after the dance" situations, but also in the morning before applying makeup, every day, if your face feels tired, anytime you want to feel extra recharged.

THE Sugarbird Beauty Concept supreme face masks do not need to be washed off after use and are completely unique, their base material is a special filmogenic texture extracted from red algae, similar to sheet gelatin, called HYDROGEL. This allows for their unique design.

Yes, this whole face mask collection idea practically started from my personal motivation. I simply approached this line as a consumer, but of course we entrusted the production to experts. I have participated in many beauty exhibitions, by the way, because it is no secret that we have several years of preparation, work and development behind us, but I think this could not have been done any other way. It was important to me to find factories that were the most professional. One of these factories, with which we currently have the closest cooperation, is a French company, who really liked and sympathized with the idea of ​​a complete collection in my mind regarding face masks. We are not coming out with just one or two product types, but with a complete collection consisting of 8+1 pieces.

The plus one definitely deserves a prominent place in the palette, as it will clearly be our “hero” product. This is none other than the Spider.I named it that way because it contains so many strong and important active ingredients, which translates to the “black label” of the living world, since it is no coincidence that they have even made a superhero out of it. The Spider face mask we developed is like a second skin, with so many fantastic firming and effective ingredients. I love it and I know that every woman will love it. Of course, thorough preparation is also true for the other products, and the under/around eye and mouth masks will be real supports for everyday life. It is true for all our face masks that if our face needs extra replenishment, we should only reach for these products. They relax, replenish, refresh and, best of all, we can use them at any time of the day. What I would also like to highlight is my own experience. I wear glasses, so it was also an important consideration to come up with face masks that don't hinder wearing glasses, as I also take out my phone while relaxing to read the news or watch an episode of my series.

We are currently working on a lot of products, not just face masks, as I can tell you that there is a product currently under development that is produced by the same company that makes the Rihanna X Fenty collections. For us, these are all positive feedbacks that confirm that we have a place in this market, as these kinds of companies choose us. I believe in these products, as well as the entire Sugarbird I believed in the launch 15 years ago. We think long term, the Sugarbird From now on, Beauty Concept will be an independent and strong pillar of our brand, into which we will invest a lot of work and energy to come up with the most professional products possible.” – said Jagasics v. Csonka Hedvig, the Sugarbird founder and owner.

THE Sugarbird Beauty Concept will soon be launched and exceptional face masks will be available to every woman. www.sugarbird.com on the website. All products are free of parabens, SLS, aluminum salts, fluoride, petroleum, GMOs, and artificial colors and fragrances. Their manufacturing processes are strictly animal-free. We hope to be able to test them out soon and experience the heroes of the face mask revolution firsthand.