Another successful collection in the life of the Hungarian brand

Another successful collection in the life of the Hungarian brand
It's no longer a secret that Sugarbird's latest topic to be developed is the Csangó folk costume, as an online fashion show gave the Hungarian brand the opportunity to unveil it back in mid-February. The collection was immediately destined to be a success, which nothing can prove better than the huge interest that greeted the unusual presentation. Knowing the maximalism of the Sugarbird team, a long research work preceded the birth of the collection, which we can now find out all the details about.
Sugarbird, which is celebrating its 16th birthday this year, has previously presented us with reimaginings of Hungarian Matyó, Kalocsa Richelieu, Transylvanian Kalotaszeg or Kékpaštő patterns. Of course, we always, in every case, received ready-made collections in which a special meeting of respect and art could be felt. It is fantastic to see that once again the designers of the Hungarian brand have succeeded in elevating such a little-mentioned (at least in the fashion world) folk costume as the csángó into the world of fashion. By the way, the only permanent ethnographic exhibition showing csángos in Hungary is located in Újkígyós in the building of the Arnold Folk College in Ipoly. Through the textile, wood and ceramic objects collected by ethnographer Imre Harangozó over many years, we can gain an insight into the Csangó culture. The founder and owner of Sugarbird, Jagasics v. Csonka Hedvig herself was born in Újkígyós, which she proudly tells about in her interviews. Imre Harangozó already helped with the birth of the Sugarbird Kalotaszeg collection, as was the case with the csangó theme.
"Újkígyós is a very important stop in my life full of inspiration and creativity. For me, and for some time now for my colleagues, it is an artistic place where we really get the inspiration we need for our work. We consider Imré Harangozó to be one of the best ethnographic researchers at the national level, with whom we have had the opportunity to work together in various projects for many years. Previously, this was how we prepared our Kalotaszeg collection, but I can honestly say that I already knew then that one day we wanted to create with the Csangó folk costume as well. We used wonderful samples as a basis, we tried to make the end result spectacular. We deliberately did not bring back the original csango to the collection, but the reimagined Sugarbird version. The color red dominates in an extraordinary way in this national costume, and we also gladly used woven patterns, specifically our first stage is also based on this, as the Csángó collection comes in several stages. The berke line is also extremely exciting, the prints of which are based on the traditional bekecs pattern. It is a special good fortune that one of my dear friends, Iulianna Ioja, was also born in Újkýgyós, but has Csangó roots, and it is even interesting information that her heritage can also be seen in the museum of Imre Harangozó. We asked Iulianna's beautiful daughter Emília as our muse for our presentation unveiling the Sugarbird Csángó collection." said Jagasics v. Csonka Hedvig.
The Csángó ethnic group has three main groups: the Csángos of Moldavia, the Csángos of Gyimes and the Csángos of Barcaság. Their folk costumes are colorful and varied, the characteristic features of which were excitingly approached by the Sugarbird team. There are pieces on which the patterns of the various Csangó ethnic groups have clearly been used, as the language of speech in the world of fashion is free art. We are definitely there for the styles of the collection and the overall result. It is great news that the first pieces are already available in Sugarbird stores and the Online Shop, but the next stages will not arrive until June