For fashion lovers, the coveted fashion week is clearly the most anticipated event every semester. The Budapest Central European Fashion Week was held in the capital between August 26 and September 1, on which Sunday Sugarbird also presented one of the main SS25 collections. The show held plenty of surprises, as we learned that the long-awaited collection will debut not only with clothes, but also with its own porcelain collection. The presentation was closed by Panka Gesztesi with a mysterious message raising questions.
It is no surprise that Sugarbird surprised its audience with a big bang again on the closing day of the Budapest Central European Fashion Week. The Sugarbird Porcelain collection was presented, and we could literally see a collection complete with porcelain. The presentation was surrounded by great interest, among the guests were Antónia Erős, Claudia Liptai, Szabina Tápai, Lara Schobert and Dorottya Németh. At the end of the show, we had an almost classic closing chord, as the iconic Queen jackets could not be left out this time either. A screw was naturally added to the machine, moreover, the ovesize styles were now reborn in a clean white color, with a golden inscription on the back.
"The entire collection was completed in one month. We have complicated our own lives, and not a little, because we have been planning to launch our own porcelain collection for a very long time, which, let's face it, is a long and complicated process. Processing a piece of porcelain is a very complex job, it took a lot of energy from Adrienn Horváth-Gazsó and Kis Virág, with whom I was at an artist camp in Újkígyós when I received the news that we were going to Fashion Week. We immediately saw him as the job. We created our clothing collections inspired by previous porcelain (Zsolnay) by photographing the porcelain itself and using its creative. Now in our case we decided differently, first we work with the drawing in vector form. We didn't have the opportunity to do this before, because the vector patterns were never colored. The whole process is very exciting right now.
Of course, we are talking about individual designs for the entire Porcelain collection, as Adrienn's imagination echoes in the drawings. What is special is that the original sugar bird, native to Africa, finally appears on our samples. I would add that when the brand started in 2007, we didn't know that there really was a sugar bird somewhere in the world, but we've absolutely loved the connection ever since. It is a very beautiful bird, which we now present in the collection. To the great happiness of my colleague Miss KK, the Sugarbird finally opens its wings.
It is exciting that Ádám Baranyi has designed a lot of porcelain accessories, which Kis Virág ceramist also realizes for us. The buttons and key chains are all real porcelain on the clothes, which the guests could see at the Fashion Week presentation. We are really looking forward to the addition of Sugarbird porcelain utensils to the collection in the spring, which we can really use in everyday life. For example, a large pasta plate, even an American coffee-sized mug or muesli bowl. It is not necessary that we only want to come out with a classic set.
We brought back a summer atmosphere at the show, we were inspired by the old 70s, thanks to the colors and graphics. We loved it.” - said Jagasics v. Csonka Hedvig, founder and owner of Sugarbird.
The Porcelain collection was created hand in hand with artists, joined by Adrienn Horváth-Gazsó and Kis Virág.
"Hedvig shared one of her dreams with me more than a year ago, how much she would one day have her own design Sugarbird porcelain collection with clothes and porcelain objects...and if Hédi dreams, sooner or later it will surely become a reality, the wonders of which she will share with the audience for the joy of all of us. I thought in three images: my idea, which was the peony painting during our first collaboration with the Sugarbird brand, got a burgundy-pink shade. I transformed this flower into a motif system. The second sample design was monochrome, playing with shades of blue and green, a rewritten-stylized display of traditional men's embroidery. Finally, my third design was based around the real African sugar bird and the colorful African flowers in its environment. Of course, I imagined all of these on porcelain objects/forms with gold contouring. I had no doubt that designer Ádám Baranyi and graphic designer Miss KK would once again add the defining plus to the realization of dreams, thanks to which the collection would come to life. All dresses reflected the delicacy, fragility, and femininity of porcelain, all with the freshness and unique design solutions characteristic of Sugarbird's image. The porcelain sugar bird spread its wings.” - we found out from Adrienn Horváth-Gazsó, the manager of the Art Farm in Újkígyós.
Ceramic artist Kis Virág created the special Sugarbird porcelain objects, with whom Adrienn Horváth-Gazsó created the final appearance of the faces.
"Basically, I create alone, to compensate for this, I occasionally teach and go to Adrienn's creative camp. It was far out of my comfort zone, but it was also an honor how Sugarbird put us on a pedestal during the show. I tried to live every moment, to look into the eyes of the audience, where I received many appreciative looks. I myself was surprised how well I managed to stand up in an otherwise foreign environment and world.
In the creative process, he was no stranger to tight deadlines and campaign-like work. It was rather a tension due to the value of the raw materials. Gold, porcelain, quality paints... these days it is not really typical for anyone to work with expensive materials that represent such long-term value. Unfortunately, there are few people who know about it. There are even fewer companies that have invested in it. I tried to treat these raw materials with as much dignity as possible, so that no waste was produced and that every last gram of it became a beautiful, wearable, usable thing." - said ceramic artist Kis Virág.
Panka Gesztesi closed the show with a "TO BE CONTINUED 09.23" sign on her back. writing, which we excitedly asked about in Jagasics v. Truncated Hedvig.
“We actually hid a date at the end of the show, which I'm going to spoil a little bit. We will have a very exciting joint collaboration with the Gerbeaud team, we will also open our newest brand store next to the Gerbeaud house. Watch our platforms because everything will be revealed soon.” – Jagasics v. Csonka Hedvig
