The two characters of Warner Bros., which is celebrating its 100th birthday this year, also made a comeback in the styles of Sugarbird's fall collection. It's not the first time that Bugs Bunny and Lola Bunny have "worked" together with the Hungarian fashion brand, just think back to the overwhelmingly successful collection in 2015. Fortunately for us, we can now see the world's famous cartoon characters again in the brand's autumn pieces. Lola, who made her debut in the film Space Jam, appears as a confident and determined character in Sugarbird's latest collection, just like in her roles, and Buggs Bunny also brings his usual and expected iconic style.
“I'm proud to be working together again with the Warner Bros. team. Sugarbird has always been a pioneer in terms of unique collaborations, and in the past it has been good for the brand to have such famous characters as Buggs Bunny or Lola Bunny. We like to nurture our relationships and keep the good ones, regardless of any kind of collaboration. The Warner Bros. team and I have been planning the return of Bugs Bunny and Lola Bunny for quite some time. In the pink and black collection, everyone can find a piece that matches their own style, so our favorite cartoon characters can now easily be included in everybody's wardrobe. In addition to the comfortable jogging sets, we made oversize and tight pieces, but the iconic signature styles also make a comeback in the collection. Welcome back, Bugs Bunny and Lola Bunny!” said Hedvig Jagasics V. Csonka, founder and owner of Sugarbird.
A perfect celebration
Throughout its first 100 years, Warner Bros. has stood for bold, impactful storytelling, aiming to entertain, inform and – in its best moments – inspire. As we celebrate our centennial in 2023, we are proud to continue this tradition and our founder's mission to CELEBRATE ALL HISTORY. We do the same with Sugarbird's latest collection, which will be available from August 29 in the www.sugarbird.com Online Shop and in Sugarbird stores.